Brand Voice Guidelines Template (Free Builder)
Use this brand voice guidelines template to write down how your business sounds: traits, words to use and avoid, and examples, in a one-page guide. Free.
What the builder asks for
Business name, who you write for and what the business does, in one sentence.
Voice traits. Choose two to four from a list of twelve: friendly, professional, plain-spoken, warm, direct, calm, upbeat, expert, practical, local, reassuring and respectful.
An example for each trait you choose. A sentence that sounds like you, and a sentence that doesn't.
Style rules:
Formality: casual, conversational, professional or formal.
Emoji: none, rarely or regularly.
Point of view: we, I or the business name.
Words and phrases to use and to avoid, comma-separated and optional.
A standard sign-off, optional.
What you get back
A one-page brand voice guide with these sections:
Who we are.
Who we write for.
Our voice in a few words. The traits you chose.
Examples by trait. What sounds like you and what doesn't.
Style rules. Formality, emoji, point of view, words to use and avoid, and your sign-off.
Before anything is posted. A short checklist: it sounds like the examples, every claim is true and can be backed up, no customer details appear without permission, and a second person has read it.
Copy the guide, download it as a .txt file or print it.
Why the examples matter
Traits like "friendly" mean different things to different people. A sentence you would say, and one you would not, make the trait clear to a new writer far faster than the word alone.
Tips for a guide people actually use
Pick fewer traits. Two to four is enough. A long list is hard to remember.
Write examples from real life. Use the way you actually talk to customers, not marketing language.
List the words you avoid, such as jargon your customers don't use.
Keep it to one page, and share it with everyone who writes for you.
Revisit it now and then. If your business changes, the guide should too.
What this tool is not
It's a template. It builds a writing guide from your own choices and doesn't analyze your existing content, predict engagement or promise growth. Review the guide before you share it.
Want help planning and publishing your social media?
Once you know how you sound, the next question is what to post and when. Our Weekly Social Media Content Planner can help with that. If you'd like a hand planning and publishing, book a free consult and we'll look at what you do today and what would fit. Every plan is scoped on the consult.
FAQ
What goes in a brand voice guidelines template?
Who you write for, a few voice traits with examples, words to use and avoid, and simple style rules. This builder asks for each.
Why write examples?
Traits like "friendly" mean different things to different people. A sentence you would say and one you would not make the trait clear to a new writer.
How many voice traits should I choose?
The builder asks for two to four. A short list is easier for everyone who writes for you to remember.
Will a brand voice guide improve my results?
The tool doesn't predict engagement or growth. It gives you and anyone who writes for you one clear reference, so your posts, emails and website copy sound consistent.
Does the builder keep my guide?
No. It runs in your browser, and nothing you enter is uploaded or stored. Copy or download the guide before you close the page.
Build your guide now
Use the builder above to write your guide, and book a free consult if you'd like help planning and publishing your social media.
A brand voice guidelines template is a one-page answer to "how do we sound?" so that anyone who writes for your business, whether that's you, a team member or a freelancer, writes in the same voice.
This free Brand Voice Guidelines Template Builder from LiveFixPro turns your choices into a one-page guide: who you write for, a few voice traits with examples of what to say and what to avoid, simple style rules and a short check before anything is posted.
It runs in your browser, and nothing you enter is uploaded or stored. It's a writing guide from your own choices. It doesn't predict engagement or growth.
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