2026 Holiday Marketing Calendar for Small Businesses
Holiday marketing calendar 2026, built week by week. Pick your business type and channels to get dated steps from now through Jan 2, 2027. Free planner.
The holiday season is short, and the busiest dates sit close together. In 2026, Thanksgiving lands on Thursday, November 26, Black Friday on November 27, and Cyber Monday on November 30.
A holiday marketing calendar for 2026 lets you see the whole season at once and plan your emails, posts, ads and website updates around those dates.
This free 2026 Holiday Marketing Countdown Planner from LiveFixPro builds that calendar for you. Pick your business type and channels, and get a dated, week-by-week timeline from today (or October 9, 2026, whichever is later) through January 2, 2027.
Everything runs in your browser, and nothing you enter is uploaded or stored.
Key 2026 holiday dates
Thanksgiving: Thursday, November 26, 2026
Black Friday (the Friday after Thanksgiving): Friday, November 27, 2026
The Saturday after Thanksgiving: Saturday, November 28, 2026
Cyber Monday: Monday, November 30, 2026
The Tuesday after Cyber Monday: Tuesday, December 1, 2026
Christmas: Friday, December 25, 2026
New Year's Day: Friday, January 1, 2027
Source: Thanksgiving (Nov 26), Christmas Day (Dec 25) and New Year's Day (Jan 1) are from the U.S. Office of Personnel Management federal holidays list (checked Oct 9, 2026). The other dates are computed from the 2026 calendar.
What the planner asks for
Business type: local service, retail, restaurant, professional office, or other. This sets the focus of your planning steps, such as booking slots, gift cards, catering or office closures.
Channels you use: Google Business Profile, email, social posts, Google Ads and a website banner. Untick any you don't use.
What you get back
A dated, week-by-week timeline. Each action has a date and a channel label, for example:
Early on: refresh your Google Business Profile, plan your emails and posts, set a holiday ad budget you are comfortable with, and draft banner text.
Early to mid-November: set special hours for Thanksgiving week, send a preview email, and schedule holiday ads with start and end dates.
Thanksgiving through the Tuesday after Cyber Monday: a thank-you on Thanksgiving, your offer on Black Friday, a shop-local message on the Saturday after Thanksgiving, an online reminder on Cyber Monday, and a last call on the Tuesday after Cyber Monday.
December: update hours for December 24 and 25 and December 31 and January 1, match ad schedules to your open days, and post a holiday greeting.
New Year wrap-up: take down holiday banners, turn off holiday ads, restore regular hours, and note what you'd change next year.
If you start later in the season, past steps are left out. Download the plan as a calendar file (.ics) or use the print view, both built in your browser.
Why holiday hours deserve their own steps
Customers often check your hours online before they visit or call, and mismatched hours can send them to a closed door. The planner schedules holiday-hours updates for each channel ahead of Thanksgiving and again ahead of Christmas and New Year.
Plan the season, not just the big weekend
Black Friday and Cyber Monday get the attention, but the weeks around them matter too. A mid-November preview email, a mid-December reminder and a year-end thank-you keep you in front of customers without crowding everything into one weekend.
Keep expectations realistic
This planner is a timeline built from your choices. It doesn't predict sales or results, which depend on your business, offer and market.
Want these campaigns run for you?
If you'd rather have someone run your holiday campaigns across these channels, book a free consult with LiveFixPro and we'll talk through your plan.
FAQ
What are the key holiday marketing dates in 2026?
Thanksgiving is Thursday, November 26. Black Friday is Friday, November 27. The Saturday after Thanksgiving is November 28. Cyber Monday is Monday, November 30, and the Tuesday after it is December 1. Christmas is Friday, December 25, and New Year's Day is Friday, January 1, 2027.
When should a small business start holiday marketing?
The planner starts on October 9, 2026, or today if that's later, and runs through January 2, 2027. Early weeks cover planning and profile updates, so the busy dates in late November are already set up.
Which channels does the planner cover?
Google Business Profile, email, social posts, Google Ads and a website banner. You choose which ones to include, and the plan only shows actions for those channels.
Does the planner store or upload my information?
No. It runs in your browser and doesn't upload or store anything. You can download the plan as a calendar file or print it.
Will following this plan increase my sales?
The planner doesn't predict or promise results. It's a timeline built from your choices, and results depend on your business, offer and market.
Build your holiday plan now
Use the planner above to build your week-by-week holiday timeline, and book a free consult if you want these campaigns run for you.
Google Business Profile and Google Ads are trademarks of Google LLC. LiveFixPro is not affiliated with or endorsed by Google.